The landscape of social media is constantly changing. New platforms offer opportunities to engage with friends and family, promote boutique products and services, facilitate emotional support, and more.
Trends can be anything from a song, dance or joke that goes viral to a hashtag, challenge or filter that gains popularity on Facebook, Instagram, TikTok or YouTube. These trends often come out of the blue, and they can be hard for marketers to keep up with. It’s important for brands to be selective about the trends they participate in. Jumping on every random trend can look inauthentic and make a brand seem out of touch with their audience.
Instead, marketers are focusing on authentically creating content and engaging with their audiences in a way that makes sense for them. Brands that take the time to create creative content and experiment with different formats will be rewarded by their audiences.
Social media users are increasingly demanding personalized customer service on their favorite platforms. According to Hootsuite’s 2024 Trends survey, customers expect brands to respond to their inquiries within 24 hours. Using AI tools like chatbots can help brands work smarter and save time while still providing premier customer experiences.
As platforms evolve and innovate, marketers should be ready to adopt new features and formats in order to meet their audience’s expectations. Whether it’s incorporating live video, exploring vertical format ads, or using AI-driven features to personalize interactions with global audiences, a new wave of social media marketing is upon us.