A top headline draws readers in, keeps them engaged, and sets the tone for an article. It also acts as a signal to search engines, boosting the content’s visibility and ranking.
Fortunately, great headlines don’t have to be difficult. In fact, a few simple tips can help you write a more engaging, attention-grabbing headline every time.
1. Keep It Concise
Headlines should be short and concise so they can be read on screen. In addition, they should be informative to make the reader want to continue reading.
2. Use Power Words
The best headlines have power words (ultimate, only, guaranteed) that add value and generate interest. These words can also pack more punch in a shorter space than other keywords.
3. Write a List Article
Readers love list articles because they offer easy-to-read, actionable information. They can also be effective if used sparingly, as a way to emphasize key points in an article or to create intrigue for the story.
4. Ask a Question
Questions are an effective headline format because they leverage a psychological trick: the desire to answer or solve a question. They can also create intrigue and a sense of urgency, as readers will be eager to see if the article offers the answers they’re seeking.
5. Use Single-Syllable Words
One-syllable words are quick to read, look good graphically, and can pack a lot of punch into a small space. Try limiting yourself to these words in your next headline to see if it packs more of an emotional punch and engages readers.